Iowa Speedway is pleased to announce that two big names in the food and beverage industry are sponsoring the NASCAR Camping World Truck Series race on Saturday, July 16. The Coca-Cola 200 presented by Hy-Vee is scheduled to begin at 7 p.m. in Newton, Iowa.
Coca-Cola and Hy-Vee are both official partners of Iowa Speedway but this is their first race sponsorship.
“Coca-Cola is very excited about partnering with Hy-Vee and the Iowa Speedway in presenting the Coca-Cola 200 race," says Coca-Cola Director of Supermarkets Tim Stibbs. We value our partnership with these two terrific organizations and look forward to working together for many years to come. I want to personally thank both of them for their continued support of Coca-Cola,”
Fans should be on the lookout for Coca-Cola and Iowa Speedway promotional deals going on at their local Hy-Vee grocery stores for the duration of the 2011 racing season.
“We are proud to partner with Coca-Cola to bring this exciting Truck Series event to race fans in the Midwest,” said Jon Wendel, Executive Vice President, Supply Chain & Marketing for Hy-Vee, Inc. “The Iowa Speedway is one of the state’s premier sports and entertainment attractions, and we know this race will draw Hy-Vee customers from throughout our eight-state area.”
Track representatives are very enthusiastic about the new race sponsors.
“It’s very exciting for us — and it’s great for our fans — to have two big names like Coca-Cola and Hy-Vee associated with the NASCAR Camping World Truck Series race at Iowa Speedway,” says Vice-President of Sales and Marketing Chuck Spicer. “They help us provide world-class racing experiences to our fans — right here in their own backyards.”
Iowa Speedway PR