Chip Ganassi Racing Comes to Skillz to Launch First Ever Mobile Game for a NASCAR or INDYCAR Team
Chip Ganassi Racing (CGR), one of the most successful organizations in auto racing, has partnered with leading mobile games platform Skillz and developer Gamie Studios to create a new competitive mobile game, Chip Ganassi Racing Blitz. As the first ever mobile game for a NASCAR or INDYCAR team, this innovative title connects hundreds of millions of auto racing fans to the world of competitive mobile gaming and to Skillz esports players worldwide.
The game can be downloaded in the Apple app store and for Android devices HERE:
“Partnering with Skillz is an amazing opportunity to engage our fans with immersive digital experiences and share our passion for racing with a new generation of audiences both on and off the track,” said John Olguin, Senior Vice President of CGR.
CGR currently owns eight teams across four professional racing series, including a 13-time Champion INDYCAR team and 44 NASCAR wins. With over 225 total race victories and 20 championships, CGR is one of the most successful racing organizations in the world, drawing over 200 million annual viewers on networks like FOX and NBC.
This unique esports experience with Skillz connects racing fans through interactive digital entertainment. Chip Ganassi Racing Blitz brings together special in-game events, live promotions, and exclusive brand-sponsored prizes such as meeting a CGR driver, signed merchandise, and authentic car parts from past races – all of which are only accessible through Chip Ganassi Racing Blitz.
Featuring CGR-branded tournaments and the team’s championship-winning drivers, the game brings the sights and sounds of the track to mobile. The partnership also serves to inform CGR fans and players of upcoming digital and physical events, driving awareness and brand engagement. Additionally, Chip Ganassi Racing Blitz features branded events with CGR sponsors, creating new and innovative sources of value for the sponsors and the race team.
“Auto racing is one of the most popular sports in North America, and with Chip Ganassi Racing we are enabling the millions of racing fans to experience the thrill of the track in their own hands,” said Andrew Paradise, CEO and founder of Skillz. “Not only are fans now able to engage in fair, fun, and meaningful competition on their mobile devices, they can also win prizes sponsored by CGR, such as branded memorabilia and meet-and-greets with drivers.”
Through its industry-leading platform, Skillz has pioneered the casual esports space and is now bringing that groundbreaking technology to brands so they can more deeply engage with their fans. Fostering this social connection and healthy competition from anywhere is more relevant than ever before for both brands and consumers – especially as the pandemic has made it harder for people to connect in-person.
Skillz has previously leveraged its esports platform to work with leading brands and athletes such as T-Mobile, Bowlero, Marshawn Lynch, and Steve Young and Jerry Rice’s Forever Young Foundation. Together, Skillz and its partners are extending physical brand experiences into digital mobile games.
Adam has been a race fan since the first time he went through the tunnel under the Daytona International Speedway more than 30 years ago. He has had the privilege of traveling to races all across the state of Florida (as well as one race in Ohio), watching nearly everything with a motor compete for fame and glory, as well as participating in various racing schools to get the feel of what racecar drivers go through every week.
Adam spent several years covering motorsports for Examiner.com., where he had the opportunity to see the racing world from behind the scenes as well as the grandstands. He invites everyone to follow him on Twitter, Facebook, and Google Plus, and looks forward to sharing his enthusiasm for all things racing with the readers of SpeedwayDigest.com.
Be sure to tune in for his sports talk program, Thursday Night Thunder, where he discusses the latest in motorsports news with drivers, crew members, and fans. The show takes place (almost) every Thursday at 8:00 pm EST on the Speedway Digest Radio Network.
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