Gene Haas To Continue NASCAR Ownership Presence Beyond 2024

Gene Haas announced that he will keep his ownership presence beyond 2024.

Haas, co-owner of Stewart-Haas Racing, announced plans to field a pair of entries in the NASCAR XFINITY Series in 2025, plus retain one of the four NASCAR Cup Series charters under the current SHR banner. The new team will be known as the “Haas Factory Team” and will use the existing SHR shop.

“Maintaining my presence in Cup allows Haas Automation to compete at NASCAR’s highest level, which is important to our customers and distributors, said Haas in the announcement release. “The Xfinity Series program provides a full weekend experience for our guests, and it delivers added depth and scale to our overall operation.”

Joe Custer will serve as the president of Haas Factory Team.

“My commitment to motorsports hasn’t changed, just the scope of my involvement,” said Haas. “Operating a four-car Cup Series team has become too arduous but, at the same time, I still need a platform to promote Haas Automation and grow HaasTooling.com.

The team says drivers and team partners will be announced at a later date.

Brett Winningham
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