#DAYTONA500 - DIS launches most wide-ranging social media initiative ever for Speedweeks 2012

Daytona International Speedway plans to make Speedweeks and the 54th Daytona 500 a memorable event in many ways, starting with the largest and most expansive social media effort in NASCAR to further engage fans at the “World Center of Racing” and at home.

“There’s a reason why Daytona International Speedway boasts the largest social media following of any racetrack in NASCAR,” said Daytona International Speedway President Joie Chitwood III. “During Speedweeks, we’ll continue our efforts to make it easy and enjoyable for fans to get closer to the sport, while also reaching out to our younger, more technologically savvy race fans.”

Special Twitter Hashtags and Handles

· Join the conversation the DIS, media, teams and drivers on Twitter with @DISupdates, #DAYTONA500, #BudweiserShootout, #GatoradeDuel, @NextEra_Energy Resources 250, #DRIVE4COPD300, #Speedweeks

· Contact @DIS_help and #DIShelp for customer service questions on race days

· Don’t forget to also follow @NASCAR, #NASCAR

Download the free DIS Mobile App

The DIS mobile app gives race fans FREE access to daily schedules, gate policies, directions, basic event information, news articles and interactive GPS facility and parking maps with search capabilities. Fans can also stay up-to-date with Daytona’s Facebook, Twitter and RSS News feeds, as well as connect with and locate friends at the race via the “Friend Finder.” Download the mobile app to your Sprint® smart phone via Android Marketplace or the iTunes Store.

QR Codes and Special NASCAR.COM Sweepstakes

QR codes will be located throughout the track, linking race fans to the DIS mobile app, as well as event schedules and the Speedway’s Facebook and Twitter profiles.  Also, special QR codes will allow fans to enter a sweepstakes with NASCAR.COM to win tickets to the 2013 DAYTONA 500 and on-site discounts during their visit to Daytona International Speedway.

The Ultimate DAYTONA Experience Facebook Sweepstakes from Jostens

A celebration of the 54th DAYTONA 500 launching February 16 on Facebook, the sweepstakes invites fans of Daytona International Speedway and Jostens Racing to pick their favorite NASCAR driver for a chance to win 10 daily prizes and be entered to win the Ultimate DAYTONA Experience Grand Prize which includes 2013 DAYTONA 500® tickets, VIP passes, an autographed helmet, a piece of the DAYTONA Start/Finish Line, a DAYTONA 500 ring, a $500 NASCAR shopping spree and more!

Be on the lookout for the DIS Social Squad

Comprised of local college volunteers, the Social Squad will encourage race fans to share their race-day experience on Twitter and Facebook, and demo the DIS mobile app. Social Squad hubs will be located in the Sprint FANZONE from the Budweiser Shootout through the Gatorade Duel, and in the Sprint FANZONE, Midway and at the Pedestrian Bridge from the NextEra Energy Resources 250 through the Daytona 500.

Want updates or have a question? Send us a Text!

Fans can text DISINFO to 69050 to receive automatic updates during events with information relating to gate opening times, parking and more.

Fans with more specific questions can text DISFAN to 69050 and a live attendant will be on hand to respond.

Standard data messaging rates may apply

The Speedway had a very successful year in 2011, acquiring nearly 300,000 Facebook likes and 10,000 Twitter followers.  Currently, DIS has 385,000 Facebook likes, 23,000 Twitter followers, 350,000 YouTube video views and 9,000 mobile app downloads.

Like always, fans can visit any of Daytona International Speedway’s social media platforms – Facebook, Twitter, YouTube and Google+ – to check-in, leave a comment, or view and share updates, news articles, pictures and videos.