The fourth generation in a line of racers and innovators, Kristin Swartzlander is a public relations, social media and marketing consultant. An engineer by education, she loves applying business sense to the racing nonsense that we know and love. Kristin has held the title of racetrack promoter, advertising agency executive, and NFL publicist, to name a few, and is the owner of DirtyMouth Communications, a motorsports marketing consultancy. She lives in Western Pennsylvania with her husband, sprint car driver Carl Bowser, and adopted puppy, Dove Swartzlander Bowser.
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It’s no surprise that there were sponsorship repercussions for the three Michael Waltrip Racing teams who were involved in the melee at Richmond International Speedway, in which the organization attempted to manipulate the outcome of the race to get MWR driver Martin Truex Jr. into the Chase for the SprintContinue Reading
NASCAR is facing quite a quandary in levying penalties against Michael Waltrip Racing after the harried final laps of Saturday’s Federated Auto Parts 400. The multi-car team model was thrown into question when two drivers from MWR appeared to attempt to alter the finish of the race in order toContinue Reading