U.S. Army decline to renew sponsorship of Newman in 2013

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In: NASCAR Cup Series News

The U.S. Army has decided not to renew its sponsorship with Stewart-Haas Racing (SHR) in 2013 as a primary sponsor of the No. 39 Chevrolet driven by Ryan Newman due to a reallocation of its marketing budget that will not include a presence in NASCAR.

 

SHR is actively pursuing a strong brand to partner with the team and its roster of sponsors that also includes Office Depot, Mobil 1, Quicken Loans, GoDaddy.com, Haas Automation, Chevrolet, WIX Filters, Outback Steakhouse, Aspen Dental, Tornados, Coca-Cola, Oreo, Ritz, Bass Pro Shops and Code 3 Associates.

 

“The U.S. Army has been a great partner of Stewart-Haas Racing since the team’s inception. It has been a mutually beneficial relationship, with the U.S. Army introducing training regimens that improved our pit crews while instilling the mental, physical and emotional strength of the U.S. Army Soldier in all of us. We remain very proud of our representation of the U.S. Army and its brave Soldiers who are 100 percent committed to our country. We will continue to activate on behalf of the U.S. Army for the rest of 2012, while also growing our other dynamic partnerships at Stewart-Haas Racing for the future.”

– Brett Frood, Executive Vice President, Stewart-Haas Racing

 

“The U.S. Army has worked with Stewart-Haas Racing in a mutually beneficial and highly successful relationship for the past four seasons, and they’ve performed superbly as our partner on and off the track. The same can be said of other members of the NASCAR Sprint Cup Series family we have sponsored during the past 10 seasons. The sport, our drivers and the passionate NASCAR fans embraced the Army’s participation and created a tremendous opportunity for Americans to learn more about the profession of the Army Strong Soldier.”

 

– John Myers, Director, Marketing Support Element, Army Marketing and Research Group

 SHR PR

UPDATE:
“The U.S. Army has been in our sport for more than a decade and has enjoyed great success as a NASCAR team sponsor during that time. The Army sponsorship served to connect our troops with the American public, to engage active service men and women around the world with the sport they love, and to assist with recruitment and retention. NASCAR and the military share many of the same values. NASCAR fans are twice as likely as non fans to serve in the military and 37 percent of active service members and veterans are NASCAR fans. The Army made a budget decision that won’t allow it to return to NASCAR in 2013. However, NASCAR continues to be a powerful and critical part of the marketing mix for other branches of the U.S. Armed Forces and more Fortune 500 companies than any other sport.” – Steve Phelps – Chief Marketing Officer NASCAR

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