Fans can win special prizes through the newly launched digital #MISfan Rewards program during the track’s FireKeepers Casino 400 weekend, June 10-12, and Pure Michigan 400 weekend, August 26-28.
The #MISfan Rewards station will be located at the speedway’s Digital Drop In inside the Welcome Center in the New Holland Fan Plaza. A rewards station will also be at Faster Horses Festival, the track’s three-day country music fest, July 15-17.
Fans can enter #MISfan Rewards three ways:
- Online at www.MISfanRewards.com
- Through the speedway’s mobile app, Discover MIS, which can be downloaded for free on Google and iTunes
- In person at the #MISfan Rewards station at the Digital Drop In inside the Welcome Center on NASCAR race weekends and at Faster Horses Festival
“It’s a priority for us to show our guests how important they are to us, and that we are evolving with today’s guest expectations for a digital platform that integrates our app and our website into their experience while at the track,” Sammie Lukaskiewicz, vice president of Marketing and Communications for MIS, said. “The Welcome Center has always been a wonderful place to educate our guests about MIS and NASCAR. And now they can immerse themselves into our digital and social presence with fun prizes and interactions that they can share.”
After entering to win online or through the app, a unique barcode will be emailed to them that can be scanned at the prizing station for a chance to win. Then, when a race fan arrives at the #MISfan Rewards station during the June 10-12 and August 26-28 NASCAR race weekends or July 15-17 at Faster Horses Festival, they will meet a brand ambassador with their barcode, which can be scanned for prizes.
Among prizes available include MIS branded:
- T-shirts
- Keychains
- Lanyards
- Sunglasses
- Earplugs
- And more
At the prizing booth, staffed by members of the track’s Youth Fan Advisory Board and Fan Advisory Board, guests can also take green screen photographs and share them with their friends socially using the hashtag #MISfan.
The Digital Drop In at the Welcome Center is equipped with free Wi-Fi and guests can stay and charge their cell phones for free.
The new #MISfan Rewards opportunity complements the track’s Fan Appreciation and Golden Ticket program, where guests enter to win prizes and experiences.
MIS PR
