In the AC/DC song, on the Intimidator’s legendary No. 3 Chevy, on the track walls at Bristol Motor Speedway, black is back. It’s the color of power, chosen for Chevrolet’s 2015 Midnight Silverado Special Edition, and in honor of the Bristol Blackout Powered by Chevrolet, BMS is encouraging the thousands of guests attending the August 22 IRWIN Tools Night Race (ITNR) to wear their favorite NASCAR driver’s t-shirt in black.
“The Night Race is one of the most impressive spectacles in sporting events, and the sight of the track and crowd decked out in black will make it that much more amazing,” said Edward Bailey, marketing manager, Chevrolet.
Sleek, sinister, and ready to work, the Midnight Silverado Special Edition will be out in force at Bristol Motor Speedway (BMS) this August. In honor of the “Bristol Blackout Powered by Chevrolet,” a fleet of the all-black 2015 Midnight Silverado Special Edition trucks will star in the ITNR, shuttling all 43 NASCAR Sprint Cup Series racers during the driver introductions and parade. An additional fleet of black 2015 Silverado 2500 HD’s will power the free tram service on Speedway property and sustain the grueling workloads of BMS Operations.
Race fans wishing to be a part of BMS’s pre-race ceremonies are encouraged to visit BristolBlackout.com to win two tickets to the legendary ITNR and one of two opportunities to wheel a Sprint Cup Series driver around the World’s Fastest Half-Mile in the Midnight Silverado Special Edition truck. Forty-one additional winners also will receive two tickets to the race and the opportunity to cruise in the cab of a truck hauling a NASCAR Sprint Cup driver during the parade lap.
In Bristol Motor Speedway’s display lot, a limited supply of free black Bowtie t-shirts will be available at the Chevrolet fan interactive unit. Other limited-edition blackout t-shirts are available for purchase at the BMS Speedway World and souvenir stands around the track and in the new Fanatics air-conditioned merchandise tent.
For more details on the promotion or the Bristol Blackout Powered by Chevrolet visit BristolBlackout.com or call (855) 580-5525.
Voted a Top 5 Motorsports Race in the entire world by USA Today Reader’s Choice Awards on 10Best.com—the only NASCAR event that made the list—the IRWIN Tools Night Race will take place August 22 and includes a pre-race concert by the legendary Steven Tyler. Gates open at 1 p.m. and the green flag waves at approximately 7:30 p.m. E.T. Single-day tickets start at just $74, with weekend packages as low as $99 at Bristoltix.com.
BMS PR
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