Fifth Third Bank Signs On as Official Bank of Daytona International Speedway

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Daytona International Speedway today announced that Fifth Third Bank, a diversified financial services company, will become the official bank of the “World Center of Racing” and will integrate its ATMs into the redeveloped Speedway beginning in 2016. Additionally, Fifth Third Bank will serve as an official partner of the DAYTONA 500 and the Coke Zero 400 Powered By Coca-Cola.

“The motorsports industry continues to be an important segment for Fifth Third Bank,” said Brian Lamb, president and CEO of Fifth Third Bank (North Florida). “We are proud to be the official bank of this landmark racing venue and its global sports brands, and we look forward to delivering innovative financial solutions to Daytona International Speedway as it continues to grow.”

Effective immediately, the multi-year agreement will also provide Fifth Third Bank with fan engagement and corporate hospitality opportunities at the Speedway, as well as the ability to use Daytona International Speedway and its races’ marks and logos in Fifth Third Bank promotions.Financial terms of the agreement were not disclosed.

Lamb and Daytona International Speedway President Joie Chitwood III revealed the partnership today at the Fifth Third Bank Lake Eola building in Orlando, along with Ricky Stenhouse Jr., driver of the No. 17 Fifth Third Bank Ford Fusion for Roush Fenway Racing.

“We are very pleased to welcome Fifth Third Bank as the official bank of Daytona International Speedway,” said Chitwood. “DAYTONA Rising continues to serve as a valuable marketing platform for our growing list of partners.”

The relationship with Daytona International Speedway furthers Fifth Third Bank’s commitment to motorsports. Fifth Third Bank came onboard with Roush Fenway Racing in 2012 and has served as a primary sponsor on the No. 17 NASCAR Sprint Cup Series (NSCS) Ford entry for the past four seasons. Last year, they signed another multi-year sponsorship agreement with the organization.

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