Winn-Dixie, a subsidiary of Jacksonville, Florida-based BI-LO Holdings, announced Saturday at Talladega Superspeedway it is entering into a new partnership with NASCAR’s Most Competitive Track to sponsor the “Winn-Dixie 300” NASCAR XFINITY Series race on Saturday, May 2, 2015.
The new partnership was announced – and the new Winn-Dixie 300 logo unveiled – at a press conference that featured five-time Talladega Superspeedway winner Dale Earnhardt, Jr. Director of Sales and Marketing for Winn-Dixie Rich Romano, District Director for Winn-Dixie Birmingham (AL) Jim Rossetti and Talladega Superspeedway Chairman Grant Lynch.
With 68 Winn-Dixie stores spread throughout the state of Alabama, the company is proud to sponsor the Winn-Dixie 300 at NASCAR’s biggest and baddest track, which opened in 1969. The goal is to make meaningful connections with customers throughout the state of Alabama and beyond by being a part of events they are passionate about.
“A great number of our customers and associates are NASCAR fans. This sponsorship represents Winn-Dixie’s ongoing efforts to find meaningful connections with customers by being a part of events they are passionate about,” said Tim Flavin, Regional Vice President for Bi-Lo Holdings. “We are excited to introduce the Winn-Dixie 300 to the state of Alabama and to kick-off one of the best motorsports weekend experiences in the country.”
This isn’t the first time that Winn-Dixie has had its name on races at the world’s fastest speedway. From 1997 through 2001, Winn-Dixie was the entitlement sponsor for the ARCA Racing Series events, and in 2008, had its name on the NASCAR Camping World Truck Series race at TSS.
“We are so proud to welcome Winn-Dixie back to the Talladega Superspeedway family,” said Grant Lynch, Chairman of the 2.66-mile venue. “Like Winn-Dixie, we have had a storied history in the state of Alabama, as well as the Southeast, for many years. So many of our fans are customers of Winn-Dixie, and we can’t wait to showcase the Winn-Dixie 300 to them in 2015.”
The NASCAR XFINITY Series (currently the NASCAR Nationwide Series through the end of 2014) has been a staple at the 2.66-mile venue since 1992. Some of the sport’s biggest names like Earnhardt, Martin, Labonte and Stewart have gone to victory lane in some of the sport’s most exciting and competitive races that will now be known as the Winn-Dixie 300.
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