Daytona International Speedway Garners Top Honors at 2014 PR News Platinum PR Awards

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Daytona International Speedway was honored on Tuesday, Sept. 16, at the 2014 PR News Platinum PR Awards Luncheon in New York City winning the Media Event – Brand category for its historic DAYTONA Rising groundbreaking event – the DAYTONA Rising 500.

This annual event salutes the year’s most outstanding communicators, initiatives and organizations in the highly competitive and dynamic PR arena. These coveted awards set a benchmark for excellence in communications. The full list of winners and honorable mentions can be viewed here: http://www.prnewsonline.com/platinum-winners-2014/#.VBiIafbGpI4.twitter.

The DAYTONA Rising 500, held in July 2013, was a competition featuring massive construction equipment in place of stock cars that bestowed upon the winners the honor of being the first to officially break ground on the DAYTONA Rising project.

The DAYTONA Rising 500—the 500, in this case, signifying the approximate size of the race course (500 feet)—pitted pairings of current and former NASCAR drivers, as well as crew chief Larry McReynolds, in a test of competitive driving skills by guiding branded, 20-ton Cat® 950K Wheel Loaders through a series of obstacles and construction-site skill tests. In addition to event winners Greg Biffle and Trevor Bayne, the teams included drivers Jeff Burton and Ryan Newman, as well as McReynolds and NASCAR legend Darrell Waltrip.

“We like to be big and bold at Daytona International Speedway,” Track President Joie Chitwood III said. “The DAYTONA Rising 500 groundbreaking event was a unique and innovative way to kick off this historic project and we’re thrilled to see it recognized on a national level with a PR News Platinum PR Award.”

Coyne PR, the Speedway’s PR agency of record on the DAYTONA Rising project, assisted with the planning and execution of the event.

“We are incredibly privileged to work with the great professionals at Daytona International Speedway,” said Tom Coyne, CEO of Coyne PR. “We are so proud of this team effort and the opportunity to be part of this historic project.”

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