Goodyear Teams Up with Lucky Brand for Exclusive Fashion Collaboration

This summer, Goodyear, a name synonymous with racing and innovation, is featured in the Lucky Brand X Goodyear capsule collection, an exclusive collaboration with Lucky Brand. The new collection of apparel, launching June 1, includes five vintage-inspired graphic tees in 100% cotton. Crafted entirely in the U.S.A., each crew-neck tee, with a super soft, broken-in feel, features an authentic archival Goodyear graphic and is priced at $39.50 MSRP.

This line will be showcased in Lucky Brand’s more than 170 retail stores nationwide, Lucky Brand outlet partners and online at www.luckybrand.com.

“As one of the world’s most respected and well-known brands, the Goodyear brand appeals to many consumers, whether they’re young or old, fans of auto racing or simply of lifestyle nostalgia,” said Nancy Ray, director of licensed products, The Goodyear Tire & Rubber Company.  “Our association with Lucky Brand brings together Goodyear’s innovation, leadership, performance and more – all in a collection of casual, relaxed shirts enabling consumers to express their personal style.”

Lucky Brand’s designers drew on everything from Goodyear performance-driven research and technical expertise, to its rich heritage and iconic brand images. Using antique finishes for that comfortably-worn look, the Goodyear apparel collection has its own distinct fit, feel and finish, and is celebrated for its attention to detail and clean design.

“While denim is our legacy, today we are a lifestyle brand with a strong moto heritage,” said Kin Ying Lee, chief creative officer of Lucky Brand.  “This partnership with Goodyear is a great fit for our brand.”

Goodyear PR