Kyle Busch Foundation Announces Plans for Second Annual Project Pink: Protect Your Pair Initiative

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As part of National Breast Cancer Awareness Month, the Kyle Busch Foundation (KBF) announced today plans for its Second Annual Project Pink: Protect Your Pair initiative, which will help raise money and awareness for breast cancer patients undergoing treatment in North Carolina.

With nearly 20% of women living in North Carolina having no health insurance coverage, many families in our community are forced to make tough decisions – pay a mortgage payment or pay for a round of chemotherapy.  The goal of the Project Pink: Protect Your Pair initiative is to help take the worry out of making those decisions and relieve the stress on those families, so that they can thrive.

 

The KBF will once again partner with the Pretty in Pink Foundation, a Raleigh, N.C.-based foundation whose mission is to provide financial assistance to its uninsured and underinsured breast cancer patients in active treatment, regardless of their ability to pay, for this year’s project. Last year’s inaugural collaboration between the two foundations began with a goal of being able to pay the medical bills for 12 “Champions” in North Carolina, but the overwhelming support of the project raised enough funds, over $144,000, to successfully pay the medical bills for 48 patients.

 

“The support we received from Kyle’s fans and corporate partners last year during our inaugural Project Pink initiative was overwhelming and it allowed the Kyle Busch Foundation to relieve the stress that goes along with the financial burden of the medical bills associated with breast cancer for over 40 families in North Carolina,” said Samantha Busch of the Kyle Busch Foundation. “Everyone that helps out with our foundation and all the great people at the Pretty in Pink Foundation have been working extremely hard since last year’s event to ensure that this year’s project generates more awareness and raises more funds so that we can continue to help our neighbors that are fighting this terrible disease.”    

 

Penny Lauricella, MHA and Executive Director at the Pretty In Pink Foundation offered, “Our supporters are essential to realizing our mission of providing financial assistance to breast cancer patients with treatment and surgical needs. Without the continued support of Kyle and Samantha Busch and the entire Kyle Busch Foundation, our bigger vision of having a point of presence in every state by 2020, wouldn’t be possible. Last year’s October race event was magical for our Pretty In Pink Foundation Champions. It was a night, like no other, and one they will never forget.”

 

 

The KBF will raise awareness and funds via several activities planned throughout the month of October, including:

 

 

  • Fans can make a monetary donation direct to the Project Pink: Protect Your Pair campaign by visiting www.KyleBuschFoundation.org
  • The KBF have a one-of-a-kind custom hat and t-shirt available online at www.KyleBuschFoundation.org in which 100% of the proceeds will benefit the Pretty in Pink Foundation
  • Kyle and Samantha Busch will host a private fundraising dinner and silent auction with corporate partners, in uptown Charlotte on Wednesday, Oct. 8
  • A mobile mammogram screening unit, courtesy of Novant Health, and the No. 51 ToyotaCare/Project Pink Tundra show truck will appear at Joe Gibbs Racing partner One Main Financial’s Mooresville Plaza location (539 E. Plaza Dr.; Mooresville, N.C. 28115) from 1:30 p.m. to 5 p.m. on Thursday, Oct. 9 with Kyle Busch Motorsports driver Erik Jones signing autographs from 1:30 p.m. to 3 p.m. ET
  • A mobile mammogram screening unit, courtesy of Novant Health, will also be available to NASCAR fans in the Kyle Busch Foundation area at Joe Gibbs Racing’s Fan Fest in Huntersville, N.C. on Friday, Oct. 10 from 9 a.m. to 1 p.m. ET
  • Kyle Busch’s No. 54 Monster Energy Camry will feature a custom “Project Pink” scheme for the NASCAR Nationwide Series race at Charlotte (N.C.) Motor Speedway on Friday, Oct. 10 and the KBF will host “Champions” through the Pretty in Pink Foundation during the race at Charlotte Motor Speedway for a fun night of entertainment
  • Through a generous donation from Toyota Racing, the Pretty in Pink Foundation will have exhibit space throughout race weekend at Charlotte Motor Speedway to distribute information regarding awareness and will also host an autograph session at 2 p.m. on Friday, Oct. 10 with Samantha Busch and Kyle Busch Motorsports NASCAR Camping World Truck Series driver Darrell Wallace Jr.

KBM PR

 

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