Chase Elliott’s victory at Darlington couldn’t have come at a more appropriate time.
On Sunday at the 1.366-mile speedway, track president Chip Wile and NASCAR president Mike Helton unveiled the first glimpse of a campaign for the 2015 Bojangles’ Southern 500 that honors the track’s past.
Elliott and father Bill Elliott, the 1988 NASCAR Sprint Cup Series champion, are the faces of a new platform for the 2015 race, which features throwback ticket designs and classic merchandise that recalls the history of the legendary track.
“As the drivers, teams, fans and media leave here this weekend thinking about who visited Gatorade Victory Lane, focusing on the next race and looking towards the 2014 Championship, we’re thinking about the future of Darlington Raceway, as we celebrate our past,” Wile said.
“Our history defines us. Without history we wouldn’t know where we’ve come from or where we’re going. NASCAR legends and loyal fans have all played a role in defining Darlington Raceway. Together, we’re celebrating where we came from and where we’re going.”
The dates of the 2015 Southern 500 have not been announced, but Wile said he is very satisfied with Darlington’s current position on the schedule.
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